Content + Data + Technology = Performance

Content, content, content - it’s the hot word in today’s marketing world. Not just the marketing world, the world-world. It’s why we’re always stuck on our smartphones.

But to be effective, content needs to be backed by nuggets of wisdom (data and tech) that draw people in like moths to a flame – or, in your case, attract and convert buyers.

We consult and create content that does just that.

Challenges we help solve:

You see the value in content marketing but lack the resources internally to produce high-quality content consistently

You’re unsure how to connect content, data & tech to automate and personalise your content programs.
Got enough product speeds & feeds but lacking true ‘thought leadership’?
Think your content is working, but need to prove it?

How a digital-first approach doubled leads for a retirement village operator

Read our case study to discover how we helped retirement communities gain attention & leads through a digital first approach to marketing.

Read case study

There are two types of content marketing in the world:

Rounded rectangles-02.png — Content that’s
helpful

Content that’s helpful, that people care about, it solves a problem, offers comparison, demonstrates best practice, explains pricing or is simply entertaining.

Rounded rectangles-03.png — Real ‘Thought Leadership’

Combines data, insights and subject-matter expertise to deliver a point-of-view that creates change.

How we drive content performance?

Performance is driven through a continuous loop.

Interactive content

Whilst it’s crazy to think that 48 million people have completed a Buzzfeed quiz about their hometown (ok, take the quiz and come back!), it’s the #1 way global tech giants like Microsoft & Samsung generate leads from SMB & mid-market buyers*. Ponder that for a minute.

Surveys/polls
Quizzes
Microsites
Tools/calculators
Interactive infographics/ebooks

Personalisation

Move beyond the [insert first name] to content that’s more meaningful to people, content that utilises the power of behavioural & intent based marketing.

Marketing automation / email marketing
Dynamic content
Behavioural, Intent
List / data segmentation

Emails that employ personalisation generate 5.7x revenue

Source: Campaign Monitor

Original research

The OG of thought leadership, content informed by data that fills a void in your niche. We’ll help you find the topic that’s frequently asserted, yet rarely supported.